Your Morning Boost - External Relations and The Essential First Step to Digital Archives

Want to immediately boost alumni engagement? The secret is personalization, and your archives hold the key. In this concluding episode, Dr. Kristen Gwinn-Becker, CEO of History IT, explains how schools can effectively use a truly accessible digital archive for alumni and donor relations. The strategy is simple: connect donors and alumni with content about their personal experience—their photos, class events, or specific interests—to "move the needle further than a cold, general email." For…