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Bonus Episode: How Choosing College is Like Buying a Milkshake
From This Week with EdSurge · Hosted by Ira Apfel
Episode summary
In this episode of This Week with EdSurge: What happens when a popular theory of market research used by fast-food restaurants (to do things like improve their milkshakes) is applied to the process of choosing a college? We talked to Michael Horn, co-author of a new book that does just that. But does it make sense to bring a theory from dollar-menu items to higher education?
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Original publisher description
What happens when a popular theory of market research used by fast-food restaurants (to do things like improve their milkshakes) is applied to the process of choosing a college? We talked to Michael Horn, co-author of a new book that does just that. But does it make sense to bring a theory from dollar-menu items to higher education?