Why Communication is a Superintendent’s Most Important Skill with Deron Stender

Deron Stender has spent 24 years leading school districts, and one lesson stands above the rest: communication builds trust. Hear how early setbacks helped shape his belief that communication isn't just part of leadership - it's one of the most important leadership skills a superintendent can develop.Are you telling your community what's happening - or involving them in the conversation? Deron shares a simple mindset shift that's helped him gain buy-in around difficult financial decisions and strengthen relationships across his district.Every leader needs someone who will tell them the truth. Learn how Deron found a trusted staff partner who isn't afraid to say, "This doesn't make sense," and why that honest feedback has made all the difference in his district's communications.Small districts may not have a dedicated communicator, but they can't afford to ignore communication. Deron explains why investing in communication training, professional networks, and relationship-building can have a lasting impact on your school district's success. SPECIAL GUEST Deron Stender Superintendent Creston Community Schools, Iowa Email: dstender@crestonschools.org Website: https://www.crestonschools.org Facebook: https://www.facebook.com/profile.php?id=100048656033523 Instagram: https://www.instagram.com/ccsd_panthers/ X: https://x.com/CCSD_Panthers USEFUL INFORMATION Learn more about your local School Public Relations Association here.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com