What a 23-Year-Old School Communicator Can Teach Us About Social Media with Piper Adamson

Piper Adamson shares how her first year in school PR has transformed her perspective on storytelling, student engagement, and why working in schools is unlike any other communications role.Discover how simple, authentic content - from a spontaneous “67 Day” Reel to hallway microphone interviews - can generate incredible engagement and strengthen community connections.Learn Piper’s practical workflow for capturing great school photos and videos using a camera, smartphone, quick editing tools, and a relationship-first approach with students.Find out why Wylie ISD is seeing success with photo carousels, student-centered storytelling, and captions that do the heavy lifting instead of text-heavy graphics. SPECIAL GUEST Piper Adamson Communications & Marketing Specialist Wylie ISD, Texas Email: piper.adamson@wylieisd.net Personal Instagram: @piper_aa LinkedIn: http://www.linkedin.com/in/piperaa48 Website: https://www.wylieisd.net Facebook: https://www.facebook.com/wylieisd/ Instagram: https://www.instagram.com/thewylieisd/ X: https://x.com/WylieISD USEFUL INFORMATION “67th Day of School”Instagram 377k views, 38.7k interactionsFacebook 38k views, 442 interactions“It’s OK, Mom.”Instagram 289k views, 3,610 interactionsFacebook 281k views, 3,919 interactions“Tell us something that made you PROUD recently” at Cooper Junior HighInstagram 11k views, 576 interactionsFacebook 13.5k views, 545 interactions“Tell us something GOOD” at Wylie High SchoolInstagram 20k views, 1.5k interactionsFacebook 30.5k views, 685 interactionsOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com