Using Social Media in a Crisis with Lesley Bruinton, APR

When a tornado hit Tuscaloosa in 2011 and knocked out the school website and most modes of communication, it was the perfect time to convince the administration that the school needed to get on Facebook! IN THIS EPISODE, LESLEY SHARES: How Tuscaloosa City Schools got started on social mediaWhy the district hasn’t changed its Facebook profile pictures since 2012Unique methods for engaging the communityThe video strategy TCS is using to reach more peopleAn invitation to an incredible organization called NSPRA SPECIAL GUEST Lesley Bruinton, APR Public Relations Coordinator Tuscaloosa City Schools, Alabama Follow Lesley on Twitter: @lesleybruinton Lesley’s Blog: https://modernretropr.wordpress.com/ Tuscaloosa City Schools Website: https://www.tuscaloosacityschools.com/ Facebook: https://www.facebook.com/TCSBoardofEd Instagram: https://www.instagram.com/TCSBoardofEd/ Twitter: https://twitter.com/TCSBoardofEd - Check out the apple in the username! YouTube: https://www.youtube.com/channel/UCK4DcaeOvhZF20b7MYOg0Hw LinkedIn: https://www.linkedin.com/company/tcsboardofed USEFUL INFORMATION Student artwork that includes the school logo National School Public Relations Association (NSPRA) Blog: How Adding Emojis Can Engage Your Social Media Audience Video Tip: How Adding Emojis Can Engage Your Social Media Audience MORE RESOURCES www.SocialSchool4EDU.com Free Video Training: Learn the simple secrets behind social media for K12 schools!