E81
Social Media Strategies That Work with Holly McCaw, APR
From Mastering Social Media for Schools · Hosted by Andrea Gribble
Episode summary
In this episode of Mastering Social Media for Schools: Want to learn some real social media strategies that work? Then you’re in the right spot! Holly McCaw, APR is going to provide some guidance that you can use right away in your district.
Guests
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Original publisher description
Want to learn some real social media strategies that work? Then you’re in the right spot! Holly McCaw, APR is going to provide some guidance that you can use right away in your district. IN THIS EPISODE, HOLLY SHARES: Why she runs only district social media accounts and not separate school accounts for her district of 2,400 studentsHow she gets great stories to share from her five different schools, including a strategy that I have never heard beforeWhat she included in her back-to-school talk with staff in order for them to get more involved in social mediaTwo of her best social media posts so far this school year. SPECIAL GUEST Holly McCaw, APR Director of Communications Otsego Public Schools, Michigan Twitter: @McCawHolly Email: hmccaw@otsegops.org School Website: https://www.otsegops.org/ Facebook: https://www.facebook.com/otsegops YouTube: https://www.youtube.com/channel/UCImMSTnXYmVkMOsqCGUnmoQ Twitter: https://twitter.com/OtsegoSchools Instagram: https://www.instagram.com/otsegoschools/ USEFUL INFORMATION Social Media Guidelines for accounts associated with the schoolHere are the slides that Holly used to talk to her staff about social media - click here9/11 social media post - reached over 20,000 peopleFootball kindness post - reached over 55,000 people MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com