E304
Scaling Storytelling Through Social Media Champions with Kayla Choate & Kelly Jellings
From Mastering Social Media for Schools · Hosted by Andrea Gribble
Episode summary
In this episode of Mastering Social Media for Schools: Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these employees. You’ll hear how they structured expectations, offered ongoing support, and adapted training to work across 20 different schools. The social media results speak for themselves: a 35% increase in followers, 870% more video views,…
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Original publisher description
Kayla and Kelly share how they launched a districtwide Social Media Champions program within their growing school system in Iowa, including why they started it and how they secured buy-in from leadership to offer a stipend for these employees. You’ll hear how they structured expectations, offered ongoing support, and adapted training to work across 20 different schools. The social media results speak for themselves: a 35% increase in followers, 870% more video views, and a 75% bump in posting frequency in just one year. They also share some of the best stories that their schools have created since the start of the program. This episode is packed with replicable ideas - from fostering school-level ownership to using Google Chat for peer support to their approach to national recognition days. You’ll walk away with fresh inspiration (and their job description!). SPECIAL GUESTS Kayla Choate Executive Director of Communications Waukee Community School District, Iowa Email: kchoate@waukeeschools.org Kelly Jellings Communications Manager Waukee Community School District, Iowa Email: kjellings@waukeeschools.org Website: https://www.waukeeschools.org/ Facebook: http://www.facebook.com/WaukeeCSD Instagram: https://www.instagram.com/waukeecsd/ LinkedIn: https://www.linkedin.com/company/waukeecsd USEFUL INFORMATION Job description for Social Media ChampionsDisney Reel from one of our elementary schools in April 2024"Throwing a Fit" reel from Waukee CSD middle school 1 school Facebook page: Waukee Elementary1 school Instagram page: Radiant ElementaryOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com