Recruit More Teachers Using Testimonials, Toolkits & Ads with Sara Meredith, APR

Sara Meredith shares how Peoria Unified rebuilt teacher recruitment around research - not guesses - so messaging matched what educators actually value.You’ll hear why “pay” wasn’t the main reason staff were leaving and how that insight reshaped their campaign to spotlight coaching, benefits, and growth.Get practical ideas you can steal: staff testimonials (“Why Peoria?”), shareable mini-toolkits for employees, and recognition that fuels word-of-mouth.Learn what made their paid strategy work (Meta, LinkedIn, Google search + retargeting), how they targeted out-of-state talent, and what success looked like - like 96% teacher retention. SPECIAL GUEST Sara Meredith, APR Public Relations Manager Peoria Unified School District, Arizona Email: smeredith@pusd11.net LinkedIn: https://www.linkedin.com/in/sarajmeredith/ Website: https://peoriaunified.org Facebook: https://www.facebook.com/peoriaunified Instagram: https://www.instagram.com/peoriaunified11/ USEFUL INFORMATION Check out the entire project on the NSPRA website - Why Peoria Unified? Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com