Putting the “Social” Back Into Social Media with Melissa McConnell

Rocking social media in a district of 4,500 students with 9 different campuses when you’re a one-woman shop isn’t easy - but Melissa has learned a trick or two to help her stay on top of it all. Listen as I get to talk with one of my favorite school communicators from Missouri! IN THIS EPISODE, MELISSA INSPIRES US WITH: How she ended up in School PR and just recently earned a seat at the leadership table for her districtWays to make social media “social”Why it’s critical to identify your audience on each platform (and she explains hers)Several campaigns which create amazing content that the community looks forward to each year SPECIAL GUEST Melissa McConnell District Communications Specialist Belton School District #124, Missouri Also serves as the South Central Region Vice President for NSPRA Follow Melissa on Twitter: @EdPRMack Email: mmcconnell@bsd124.org School Website: https://www.beltonschools.org/ Facebook: https://www.facebook.com/BeltonSchoolDistrict Twitter: https://twitter.com/BeltonSchools Instagram: https://www.instagram.com/beltonschools124 USEFUL INFORMATION Check out the 2020-2021 Bell Ringer albumLooking for ways to incorporate athletic updates? Check out the Pirates On Deck album MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com