NESPRA, Accessibility, and Stronger School PR with Dan O'Brien

Dan O’Brien shares how NESPRA supports school communicators through professional development, networking, and practical training for today’s school PR challenges.Learn how Worcester Public Schools responded to an OCR accessibility complaint and used the experience to strengthen communication practices across the district.This episode explores why accessibility in school communications matters, from website compliance to inclusive content that better serves families and staff.You’ll also hear how this district of 25,000 students approaches school PR and social media strategy to help Worcester build trust, improve perception, and highlight positive stories every day. SPECIAL GUEST Dan O'Brien Chief Communications Officer of the Worcester Public Schools & President of the New England School Public Relations Association Massachusetts Email: danobrien155@gmail.com LinkedIn: Dan O’Brien Website: https://worcesterschools.org Facebook: https://www.facebook.com/worcesterschools Instagram: https://www.instagram.com/worcesterschools X: https://x.com/worcesterpublic LinkedIn: https://www.linkedin.com/company/worcester-public-schools/ USEFUL INFORMATION Find out more about the upcoming conference on May 8, 2026 at www.ne-spra.org Click here for the Accessibility Webinar On DemandOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com