How to Get Users to See Your Content: Engaging Video Strategy with Jessica Bautista & Luz Capiral

Discover how Higley Unified School District effectively leverages social media to engage young families in a competitive school choice environment.Learn the video content strategies that drive engagement, including the use of trending audio and authentic storytelling.Get insider tips on tools like CapCut, Canva, and Adobe Rush to create impactful videos—no expensive equipment needed.Understand the importance of meeting your audience where they are and speaking their language to enhance communication and engagement. SPECIAL GUESTS Jessica Bautista Director of Marketing & Public Information Higley Unified School District, Arizona Email: jessica.bautista@husd.org Twitter: @OurLifeinAZ Luz Capiral Marketing Specialist Higley Unified School District, Arizona Email: luz.capiral@husd.org Website: https://www.husd.org Facebook: https://www.facebook.com/HigleyUnifiedSchoolDistrict Instagram: https://www.instagram.com/Higley365 Twitter: https://x.com/HigleyDistrict USEFUL INFORMATION Job recruitment ReelPOV Graduation ReelOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com