From Influencer to School PR Pro: Social Media That Engages with Jatana Jackson

Jatana Jackson, Senior Communications Coordinator at Brevard Public Schools, brings a fresh perspective to school PR, drawing on 12 years as a social media influencer to truly connect with her audience. Engagement isn’t just a buzzword! Jatana shares how likes, shares, and comments guide what gets posted - and why getting people to care is the secret sauce. Need campaign inspiration? You’ll love Jatana’s fun, high-impact ideas like “Crowned Across the County” and celebration reels that schools can’t wait to be part of. Posting just to post? Not on Jatana’s watch! She shares how to plan with purpose and tailor each message to the right platform and audience so every story shines. SPECIAL GUEST Jatana Jackson Senior Communications Coordinator Brevard Public Schools, Florida Email: jackson.jatana@brevardschools.org Instagram: https://www.instagram.com/jatanajackson Website: https://www.brevardschools.org Facebook: https://www.facebook.com/BrevardPublicSchools Instagram: https://www.instagram.com/brevardschools X: https://x.com/BrevardSchools USEFUL INFORMATION Vacation Planning InfographicPrincipal Recognition PhotoStrike a Pose Reel for Attendance FlagsCrowned Across the County ContestClass of 2025 ReelWant to contribute to our Honduras Well Projects 2026 mission team? #SocialSchool4EDU is sponsoring the installation of a well at a school. We need help sending our team to help with the project. Click here to contribute: https://venmo.com/u/Andrea-Gribble-1 Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com