E341
From 600 to 1,600 Followers: School Social Media Growth with Melissa Bevier
From Mastering Social Media for Schools · Hosted by Andrea Gribble
Episode summary
In this episode of Mastering Social Media for Schools: Melissa Bevier shares the remarkable progress her district has made since attending the Social Media for Schools Retreat, including nearly tripling its social media following and creating content that reached tens of thousands of views. Sometimes the biggest improvements don’t require a complicated strategy. Melissa explains how simple shifts - like relying less on graphics and showing more authentic photos, people, and stories - changed how their community responded.
Guests
Listen elsewhere
Original publisher description
Melissa Bevier shares the remarkable progress her district has made since attending the Social Media for Schools Retreat, including nearly tripling its social media following and creating content that reached tens of thousands of views.Sometimes the biggest improvements don’t require a complicated strategy. Melissa explains how simple shifts - like relying less on graphics and showing more authentic photos, people, and stories - changed how their community responded.A small communications team can’t be everywhere, so Melissa is finding creative ways to expand her storytelling network through staff collaboration, photo submissions, and a new student ambassador program.One of Melissa’s biggest lessons has nothing to do with algorithms: relationships are your superpower. When staff, coaches, teachers, and students become your eyes and ears, finding meaningful stories becomes much easier. SPECIAL GUEST Melissa Bevier Communications Grossmont Union High School District, California Email: mbevier@guhsd.net Connect with Melissa on Instagram: @_melly_gram_ Website: https://www.guhsd.net Facebook: https://www.facebook.com/GUHSDschools Instagram: https://www.instagram.com/guhsd_schools/ USEFUL INFORMATION Melissa’s examples:Back-to-school video with school leadersWeather alert videos featuring girls flag football teams - WHHS and SHSRegister for the 2027 Social Media for Schools Retreat.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com