E124
Crisis Communication: Strengthening Trust and Relationships During Difficult Times with Amber Graham Fitzgerald
From Mastering Social Media for Schools · Hosted by Andrea Gribble
Episode summary
In this episode of Mastering Social Media for Schools: There are two important components in handling a crisis - having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one. Social media is the key to building trust and showing transparency before a crisis ever happens.
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Original publisher description
There are two important components in handling a crisis - having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one.Social media is the key to building trust and showing transparency before a crisis ever happens. Daily posts about student and staff success will help tell your school’s story.When should social media be used during a crisis? Amber explains two specific ways that your school should use it.Social media can be a powerful tool in recruiting staff. Amber shares some unique approaches in this interview. She also has some amazing resources available in the show notes! SPECIAL GUEST Amber Graham Fitzgerald Director of Member Engagement Oklahoma State School Boards Association, Oklahoma Email: amberf@ossba.org Twitter: @mrsamberfitz Website: https://www.ossba.org Facebook: https://www.facebook.com/ossbaoklahoma Twitter: https://twitter.com/OSSBAoklahoma USEFUL INFORMATION Amber’s helpful resources:Crisis Communication Plan ComponentsInitial Crisis Detail WorksheetCrisis Messaging WorksheetDecision-Making ModelColleges & Universities in Our Recruitment Circle WorksheetThe Instagram Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here. MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com