AI, Deepfakes, and Student Photos: What Schools Need to Know with Jake Sturgis

Jake Sturgis from Captivate Media joins Andrea to unpack the growing concern around AI, deepfakes, and student photos - and why school communicators need thoughtful guardrails, not fear-based decisions.You’ll hear why a blanket “no more student photos” policy can create unintended consequences for trust, transparency, enrollment, referendum storytelling, and family connection.Andrea and Jake share practical ways schools can reduce risk, from reviewing opt-in/opt-out processes to watching for student names, ID badges, bus numbers, computer screens, certificates, and other identifying details.This conversation will help you think through smarter storytelling strategies, including wide shots, close-up detail photos, staff training, family education, and clear communication with concerned parents. SPECIAL GUEST Jake Sturgis, APR CEO/Founder Captivate Media + Consulting, Minnesota Email: jake@captivatemedia.us Website: https://www.captivatemedia.us/ Facebook: https://www.facebook.com/CaptivateMediaConsulting USEFUL INFORMATION Blog: Should Schools Stop Posting Student Photos Because of AI?Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com