E3

Make Your Website an Inbound Lead Generation Machine (Part 2)

From K12 EdTech Connection · Hosted by Peter Polygalov & John Faig

2026-02-17·1307

Episode summary

In this episode of K12 EdTech Connection: Episode 3, Part 2: Make Your Website an Inbound Lead Generation Machine Traditional SEO still matters, but it's declining. In 2026, your content needs to answer questions, not just rank for keywords. Welcome to AEO—Answer Engine Optimization.

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Original publisher description

Episode 3, Part 2: Make Your Website an Inbound Lead Generation Machine Traditional SEO still matters, but it's declining. In 2026, your content needs to answer questions, not just rank for keywords. Welcome to AEO—Answer Engine Optimization. In Part 2, we get into what actually makes buyers give up their email (hint: not "The Future of K-12…