E4
Creating Touchpoints with K-12 Buying Committees
From K12 EdTech Connection · Hosted by Peter Polygalov & John Faig
2026-02-24·1575
Episode summary
In this episode of K12 EdTech Connection: Most EdTech vendors either blast the same generic message to everyone, talk to only one person, or try to leapfrog the tech director straight to the superintendent. All three approaches fail. K-12 purchases aren't made by a single buyer—they're made by informal coalitions.
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Original publisher description
Most EdTech vendors either blast the same generic message to everyone, talk to only one person, or try to leapfrog the tech director straight to the superintendent. All three approaches fail. K-12 purchases aren't made by a single buyer—they're made by informal coalitions. Curriculum directors, tech directors, teacher champions, principals, and…