E305
What the Apple Store Creator Would Do as a Principal with Ron Johnson
From Better Leaders Better Schools · Hosted by Daniel Bauer
Episode summary
In this episode of Better Leaders Better Schools: School leadership isn't the education business. It's the relationship business, and every interaction launches, deepens, or restores one. Principal leadership and school culture come down to relationships, says Ron Johnson, the executive who built the Apple Store and the Genius Bar for Steve Jobs, and too many schools are running it on fear instead of love.
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Original publisher description
School leadership isn't the education business. It's the relationship business, and every interaction launches, deepens, or restores one. Principal leadership and school culture come down to relationships, says Ron Johnson, the executive who built the Apple Store and the Genius Bar for Steve Jobs, and too many schools are running it on fear instead of love. Steve told him not to use the word love in Silicon Valley, so Apple called it "enriching lives." Same idea. It became the operating principle for 60,000 employees across nearly 400 stores. Ron brings that playbook to campus. He interviewed all 400 store managers personally, so every employee was one degree from him. He'd be at the front door every morning if he ran your school. He calls power dynamics an artificial construct, and he's blunt about the rest: nobody performs well under fear. Not staff. Not students. Plus the four-word mission test, how to tell when a classroom has gone tired, and the two words Ron would put on every school marquee. 🧔🏻♂️ THINK THROUGH YOUR NEXT LEADERSHIP MOVE: https://myprincipalcoach.com — your AI-powered principal coach, available 24/7. ⌚️ TIMESTAMPS: 00:00 - Why schools have a fear problem 06:40 - Steve Jobs said don't use love 08:26 - Launch, deepen, restore every relationship 10:03 - The principal who always asked about his kids 12:02 - The four-word mission test 14:03 - Staying one degree from 60,000 employees 17:51 - Why principals belong at the front door 21:55 - Power dynamics are an artificial construct 25:09 - Love or fear: leadership's two choices 33:37 - What the Genius Bar teaches schools 36:57 - Is your classroom starting to feel tired 39:48 - Choose kindness and the kindest kid 42:11 - Three principles for a dream campus 44:14 - How to remove fear from school 🔗 CONNECT WITH RON JOHNSON: 🌎 Website: https://ronjohnsonshopsdifferent.com/ 💚 LinkedIn: https://www.linkedin.com/in/shopdifferent/ 💟 WHENEVER YOU ARE READY, HERE'S 3 WAYS TO HELP YOU DO SCHOOL DIFFERENT: 📬 Weekly newsletter: https://ruckusmakers.news/subscribe 📚 Monthly mini-books: https://ruckusmakers.media 🧭 Map your next 90-days: https://betterleadersbetterschools.com/principals-entry-plan/ 🫶 TODAY'S RUCKUSCAST IN PARTNERSHIP WITH: IXL IXL's adaptive platform finds every student's knowledge gaps, adjusts difficulty as they learn, and gives you a dashboard showing exactly where growth is happening. 🔎 Over 1 million teachers use it — get started at https://ixl.com/leaders ODP BUSINESS SOLUTIONS ODP Business Solutions has supplied schools for 30 years — converting dead computer labs into STEAM centers, stocking multiple campuses, upgrading whiteboards to interactive displays — all from a single supplier through cooperative contracts. 🔎 Learn more at https://odpbusiness.com/education ORCHARD Orchard gives every student a personalized career action plan and scores readiness across 8 dimensions — a number you can take to your board. 🔎 See how it works at https://betterleaders.orchard.careers/ KIDS FIRST EDUCATION Kids First Education builds professional learning around your district's priorities, your data, and your classrooms — not pulled off a shelf — and 98% of educators walk out ready to use what they learned. 🔎 Partner with them at https://kidsfirst.llc/leaders